Goff Public did an absolutely superb job proofing our website! I have great appreciation for those who have mastered language and grammar. Goff Public team members obviously have.
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Drawing on 16 years of experience in developing and managing broad-based public relations and public affairs campaigns, Heidi Larson helps clients engage and activate the people most important to them. She is skilled at handling complex projects involving the right mix of communications tools such as social media, websites, brochures, and videos.
As chief financial officer, Heidi also manages Goff Public’s finances. She oversees project budgets, making sure that our services are delivered on time and on budget.
Highlights of Heidi’s experience include providing strategic counsel through all phases of the MinnCan pipeline project, managing the creation of videos for Flint Hills Resources, and supporting Pfizer’s advocacy and government relations efforts.
Heidi’s work on the MinnCan pipeline project helped move the pipeline from a proposal to reality, following years of ongoing communications and outreach with audiences ranging from landowners to elected officials. She oversaw the development of the project brand, created a newsletter and website, and organized public meetings.
She also helps clients showcase their projects and effectively communicate their messages through videos. Heidi is an expert at helping clients succinctly tell their stories in a way that brings the information to life in a memorable way. For example, she worked with Flint Hills Resources to produce a video that highlighted the refinery’s partnership with the Science Museum of Minnesota.
Heidi has supported Pfizer’s advocacy and government relations efforts by establishing and expanding professional relationships with other health care stakeholders.
Heidi volunteers her time and expertise to several community organizations in the Twin Cities. A longtime advocate for civic engagement, Heidi has lead the Citizen’s League’s Communications Planning Task Force since 2011, helping advance the organization’s mission, programs and priorities through comprehensive communications efforts. She also serves on the Citizen’s League’s membership and communications committees. Heidi was nominated to the American Lung Association in Minnesota’s leadership board in 2012.
An active Saint Paul Chamber of Commerce member, Heidi serves on the Chamber Honors Task Force and is a graduate of Leadership Saint Paul’s class of 2009. Heidi is also a graduate of the 2012 class of the Minnesota Chamber of Commerce’s Leadership Minnesota program.
Heidi has a bachelor’s degree in speech communications from the University of Minnesota. In her free time, she enjoys golfing, traveling, and volunteering with the Leukemia and Lymphoma Society.
Chief Financial Officer
Principal
Joined Goff Public: 1996
“Harnessing the civic power of employees” Saint Paul Area Chamber of Commerce