Thanks for always thinking of ways to get the most value for our media relations dollar. Talking about Toys for Tots on KARE 11 was a definite highlight!
Call us: 651-292-8062
Call us: 651-292-8062
What our clients say
Thanks for always thinking of ways to get the most value for our media relations dollar. Talking about Toys for Tots on KARE 11 was a definite highlight!
The Mille Lacs Band is very proud of the progress it has made over the past 15 years, and much of that progress is the result of integrating good communications into everything we do. Goff Public has been a critical part of these communications efforts.
Goff Public’s quick and accurate research and recommendations have helped us transform our communications methods and allow us to better communicate with our members.
Goff Public knew the exact mix of communications and coalition-building efforts to help Linder’s address a local regulatory issue on a tight timeline. We raised awareness in the community and drew on the strength of public support to successfully keep our business going strong in Forest Lake. We would happily recommend Goff Public to others.
When we acquired a new branch, we turned to Goff Public to help us announce our latest expansion. Goff Public’s clear and concise messaging helped us effectively communicate with our new customers.
We worked with Goff Public to create a video that supports our smoking cessation program. Goff Public helped us frame our important messages in a manner respectful to our Ojibwe culture and traditions. It was a pleasure to work with such a knowledgeable, professional and efficient team.
Goff Public helps the Mille Lacs Band with everything from legislative testimony to talking points when a crisis hits to PowerPoints on American Indian law. When Goff Public helps me, it gives me peace of mind that I’m prepared.
Goff Public understands how to set the right tone for a project. When we needed help securing community support and city approvals for a Trader Joe’s store in Saint Paul, Goff Public made sure we had effective messages, materials, a strong grassroots network, and solid advice from start to finish. Our broad-based communications efforts were critical to securing city approvals.
I love having a team with so much experience in media relations and crisis communications at my fingertips. Their advice helps Grand Casino make the most out of media opportunities.
Goff Public facilitated our strategic planning session and helped us develop the best plan we’ve ever had. Now we’re using that plan and building on it, which is keeping us on track to meet our goals.
Policy makers have a lot of information to absorb. When Polaris representatives testify before a committee or meet with a lawmaker, Goff Public helps us identify our key points and make them clear for our audience.
Goff Public’s media team has been crucial in helping us effectively communicate with both Twin Cities and Greater Minnesota media outlets about the MinnCan Project. They are able to anticipate media questions and articulate how the project will benefit Minnesotans throughout the state.
Goff Public is the only company I can imagine understanding the complexity my job requires. I was so relieved when I found out I could use your services!
Flint Hills Resources’ products and educational programs reach the entire state. With Goff Public’s media relations help, we make sure that our messages also have a broad reach.
Goff Public provided me with insights and tips that have improved my self-confidence and skills in talking with the media about PACER and the National Bullying Prevention Center. You definitely moved my thought process from ‘I hope I can just get through this’ to ‘I have an important message to share, and I want the audience to benefit from it.’
Goff Public’s planning and ongoing strategic assistance helped the city stay true to its convention goals and articulate its best features – even at the busiest, most challenging times.
Having a successful [Republican National] convention was a result of clear communication. Goff Public helped us get the information out that eliminated confusion about what people could do, where they could go, or how we would maintain public safety. Goff Public was a key partner from planning the convention through the last press conference.
Goff Public did an absolutely superb job proofing our website! I have great appreciation for those who have mastered language and grammar. Goff Public team members obviously have.
Goff Public was instrumental in helping us launch a coordinated grassroots awareness campaign using a variety of channels. Their social media savvy helped us navigate these new technologies, reach out to hundreds of supporters, and inform the public of the benefits of high-speed rail.
Coordinating lobbying efforts in numerous states – all with different laws, challenges, and legislative schedules – is complicated. The Goff Public team is well-organized and consistently delivers the results we need, so much so that this complex process looks simple.
Goff Public’s team saw an opportunity for us to expand our media relations efforts to also include social media. Thanks to their initiative, we have been able to accomplish our goals more efficiently.
We could not have successfully navigated Minnesota’s media or political waters without Goff Public. Having access to Goff Public’s expertise in public relations and public affairs allows Fibrowatt to focus more time on our business and technology.
Mike Zipko, a principal at Goff Public, helps clients plan successful public relations strategies and work effectively with the media, government officials, community groups, and others.
Drawing on seven years of television newsroom experience, Mike has strong connections with Twin Cities media that he uses to help clients identify and work with the right media outlets and contacts. Mike also helps clients understand social media and integrate new communication technologies into their existing efforts. He has helped launch and maintain social media communications campaigns that include Facebook, Twitter, blogs, and other channels.
In addition to his public relations expertise, Mike has a strong public affairs background, having worked for a number of state and local public officials and political campaigns at the local, county and state levels. He has spent the past 16 years helping various companies, agencies, and other groups throughout the area strengthen relationships with public officials.
As vice president for strategic development, Mike helps Goff Public integrate communications innovations into the company’s public relations and public affairs practices. Mike also helps lead Goff Public’s new business acquisition efforts.
Mike has been instrumental in On Board Midwest’s social media campaign. Through consistent and strategic Facebook, Twitter, blog and YouTube activity, he helps On Board Midwest promote and build support for high-speed rail along the Mississippi River.
When Saint Paul hosted the Republican National Convention in 2008, Mike provided strategic communications guidance to the Minneapolis and Saint Paul 2008 Host Committee, the City of Saint Paul, and the Saint Paul Police Department. He helped coordinate media relations for these organizations throughout the convention, working daily with local, national and international media.
Mike also worked closely with Minnesota Public Radio (MPR) to help the organization strategically resolve key challenges related to the Central Corridor that could potentially impact its Saint Paul broadcast facility and two nearby churches.
Before coming to Goff Public, Mike spent seven years in television news, working as a dispatcher, field producer, assignment editor, and off-air reporter. He developed topics, interviewed contacts, wrote and edited stories for newscasts, and helped manage daily news gathering operations. Through his broadcast background, Mike has developed and maintained relationships with reporters and editors.
He has also served in several capacities for elected officials, including as deputy press secretary for Minnesota Governor Arne Carlson, deputy communications director for Governor-elect Jesse Ventura’s transition office, and press secretary for Saint Paul Mayor Norm Coleman.
In 2009 Mike was honored with the National Guard’s Civilian Award for Excellence for his work with Serving Our Troops, a local nonprofit that organizes events to recognize and support members of the Minnesota National Guard and their families. He has helped coordinate media relations efforts for the organization’s domestic and international missions since 2004.
Mike currently serves on the Neighborhood House board of directors, Midway Chamber of Commerce board of directors, and is the 2011 chair of the Saint Paul Area Chamber of Commerce political action committee. He has been a member of several working groups associated with these boards, including the economic development committee, the sports facilities taskforce, the ballpark media taskforce, the communications committee, and the Minnesota Twins taskforce. Previously he served on the boards of the Saint Paul Heritage and Festival Foundation and the Twin Cities Academy Foundation.
Mike attended Saint Thomas University in Saint Paul. In his free time, he enjoys following pop culture, raising his four horses, trout fishing, and cheering for the Minnesota Twins. He also spends several days each year in total silence by attending a three-day Jesuit silent retreat at the Demontreville Retreat House in Lake Elmo.
Vice President of Strategic Development
Principal
Joined Goff Public: 2002
Direct Line: 651-717-4171
Cell: 651-269-8756
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