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Archives for Laura Wallenta

The stories behind the stories: July 2012
July 31, 2012

KARE-11’s “new” anchor After three months of deliberation, KARE-11 finally announced Mike Pomeranz’s replacement.  To hardly anyone’s surprise, KARE-11 sports director Randy Shaver now sits permanently alongside co-anchor Julie Nelson to deliver the 5, 6 and 10 p.m. evening news.  Shaver had already been filling in as the evening anchor before the announcement became official [...]

PR Rock Head Award: Olympic Mistweet
July 26, 2012

The 2012 London Olympics are expected to set record-level social media engagement between the media, spectators and athletes. However, the level of connectedness between these groups can open up its own can of worms – including a higher level of scrutiny over the information being shared. The opening ceremony hasn’t even begun and already trouble [...]

The stories behind the stories: March 2012
March 30, 2012

From local news outlets using Pinterest to an unexpected new media darling, here are some of the stories behind the stories that captured our attention this month. Clear Channel discontinues “total traffic” reports Twin Cities drivers may be surprised when they don’t hear Kirsten Klein’s friendly voice giving the metro traffic report during their morning [...]

Should your company have a Google+ page?
December 12, 2011

Recently Google opened up its social network, Google+, to brands, companies and organizations.  Since the launch, there has been a lot of chatter about what this means for businesses and other social media competitors such as Facebook. The current social media landscape includes a range of sites that have established their own niche and built [...]

PR Rock Head Award: Newsroom Grinch
December 5, 2011

While most adults don’t believe in Santa, they still have the goodness in their hearts to keep their kids’ dreams of Santa alive.  Robin Robinson has a different approach.  The FOX Chicago news anchor couldn’t keep her disbelief to herself when she irritably told viewers “there is no Santa” during a story about how shopping [...]

Miss E. Manners: How to say thank you
October 5, 2011

Between e-mails, texts, tweets, status updates, the manner in which we communicate has changed drastically in recent years.  Some people are unsure what the new rules are for being professional, acceptable, and grammatically correct.  Miss E. Manners is here to answer your business etiquette questions.  This week’s topic focuses on how to professionally give thanks. [...]

PR Rock Head Award: Mocha maniac
September 29, 2011

Sure every office has a mocha maniac, but have you ever seen a caffeine fiend threaten expulsion over an incomplete cup of joe? Keith Zakheim, CEO of Beckerman Public Relations in New Jersey, made headlines after a menacing e-mail he sent to his employees leaked to the media.  The angry e-mail was sent after Zakheim [...]

Online social networks “face” off
September 22, 2011

After a 90-day trial period and a strict “invitation only” policy, Google+ opened to the public this week.  Facebook responded with more layout changes that are strikingly similar to its growing competitor. Since its launch, Google+ has made 100 tweaks and additions to the social networking service, which has already surpassed the mark of 20 [...]

Dictionaries board the social media bandwagon
September 2, 2011

Did Twitter have to surpass the 95 million user mark for the Merriam-Webster Dictionary to add “tweet” to its newest edition?  When the language information company released the list of new words being added to the next dictionary edition, I was shocked to see that “social media” and “tweet” weren’t already in the book. However, [...]

Networking versus socializing
July 25, 2011

For 21st century young professionals, finding the balance between in-person and online social networking can be a challenge.  Sending an e-mail or clicking a button to request a friendship has evolved into the new standard for expanding networks.  Simultaneously, the task of meeting other professionals face-to-face has become increasingly daunting for our generation of technology [...]


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