Call us: 651-292-8062


Archives for Mike Zipko

“A typical day is pretty much non-existent”
May 23, 2013

Q & A with Russ Brown, longtime photographer at KSTP-TV Russ Brown started working at KSTP-TV in 1972.  During that time, he’s covered everything from Watergate to the collapse of the 35W bridge.  Goff Public recently sat down with Russ to talk about how his job has changed over the past 41 years. How did [...]

The stories behind the stories: February 2013
March 1, 2013

Wall-to-wall weather This is the time of year when many of us grow sick and tired of winter storms.  We’ve been dealing with slippery roads, icy sidewalks, and snow-covered driveways for months, so impending winter storms shouldn’t be surprising, right?  After all, we live in Minnesota.  But when local TV stations fuel the anticipation with [...]

“Our publication schedule has essentially gone from weekly to hourly”
February 12, 2013

Q & A with Sam Black, senior reporter at the Minneapolis/St. Paul Business Journal Recently, Goff Public interviewed Sam Black, a senior business reporter at the Minneapolis/St. Paul Business Journal. Sam has covered commercial real estate, economic development, manufacturing, and food companies for the Business Journal for 13 years. What was your career path before landing at [...]

The Stories Behind the Stories: November 2012
December 5, 2012

Local paper competes with TV news for election night audience Election night used to be an event dominated by television stations that brought anchors and crews to local hotel ballrooms to wait for victory or concession speeches.  Now it’s more than just the TV stations that provide comprehensive coverage in real time with a host, [...]

PR Rock Head Award: Political Class
September 27, 2012

As spokesman for Secretary of State Hillary Clinton, Philippe Reines stayed out of the limelight until recently, when he let the media get so far under his skin that he committed a media relations no-no. The issue started when CNN took and then reported on information from the diary of the deceased U.S. Ambassador Christopher [...]

The Stories Behind the Stories: August 2012
August 31, 2012

Twin Cities takes bronze in Olympics viewing Athletes were not the only ones breaking records during the 2012 Olympics.  The games this year set several broadcasting records, including the largest amount of aired television coverage, and were heavily touted as “the first social games,” which refers to the fact that social media platforms played a [...]

The stories behind the stories: June update
June 29, 2012

After posting our monthly media blog earlier today, we received a response from Chris Clonts, the managing editor of the Pioneer Press, clarifying the reason for merging the local section with general news and addressing the overall direction the paper is taking.  We thank Chris for sharing this information with us and for giving us permission [...]

Welcome to the “age of mobile”
May 14, 2012

Facebook’s decision to buy Instagram in April was more than just another tech-focused, media-hyped story about people making a lot of money selling a trendy product.  According to technology experts, the purchase officially marked the end of the Web 2.0 era and the start of something new – the age of mobile. What this really [...]

The stories behind the stories: April 2012
May 1, 2012

May starts another “important” television news “sweeps” month.  Check out the notable headlines from last month and what’s coming next in the media landscape. Ponzi Petters breaks his silence Until Berne Madoff was caught, Tom Petters was one of the more ambitious Ponzi schemers in quite a while.  Before Petters was convicted of a massive [...]

Turning Kony 2012 awareness into action
March 13, 2012

Last Friday I was part of the round table discussion on Minnesota Public Radio’s Daily Circuit.  One of the topics we discussed was KONY 2012, a viral video produced by Invisible Children – a movement that is trying to end the conflict in Uganda and stop the atrocities of the Lord’s Resistance Army (LRA). The [...]


Follow Us on Twitter

Follow  @goffpublic

Call us: 651-292-8062
Copyright © Goff Public 2013     255 E. Kellogg Boulevard Suite 102, Saint Paul, MN 55101