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What our clients say
Coordinating lobbying efforts in numerous states – all with different laws, challenges, and legislative schedules – is complicated. The Goff Public team is well-organized and consistently delivers the results we need, so much so that this complex process looks simple.
Goff Public knew the exact mix of communications and coalition-building efforts to help Linder’s address a local regulatory issue on a tight timeline. We raised awareness in the community and drew on the strength of public support to successfully keep our business going strong in Forest Lake. We would happily recommend Goff Public to others.
Goff Public understands how to set the right tone for a project. When we needed help securing community support and city approvals for a Trader Joe’s store in Saint Paul, Goff Public made sure we had effective messages, materials, a strong grassroots network, and solid advice from start to finish. Our broad-based communications efforts were critical to securing city approvals.
Goff Public’s planning and ongoing strategic assistance helped the city stay true to its convention goals and articulate its best features – even at the busiest, most challenging times.
When we acquired a new branch, we turned to Goff Public to help us announce our latest expansion. Goff Public’s clear and concise messaging helped us effectively communicate with our new customers.
We could not have successfully navigated Minnesota’s media or political waters without Goff Public. Having access to Goff Public’s expertise in public relations and public affairs allows Fibrowatt to focus more time on our business and technology.
Policy makers have a lot of information to absorb. When Polaris representatives testify before a committee or meet with a lawmaker, Goff Public helps us identify our key points and make them clear for our audience.
Goff Public is the only company I can imagine understanding the complexity my job requires. I was so relieved when I found out I could use your services!
Goff Public facilitated our strategic planning session and helped us develop the best plan we’ve ever had. Now we’re using that plan and building on it, which is keeping us on track to meet our goals.
Goff Public provided me with insights and tips that have improved my self-confidence and skills in talking with the media about PACER and the National Bullying Prevention Center. You definitely moved my thought process from ‘I hope I can just get through this’ to ‘I have an important message to share, and I want the audience to benefit from it.’
The Mille Lacs Band is very proud of the progress it has made over the past 15 years, and much of that progress is the result of integrating good communications into everything we do. Goff Public has been a critical part of these communications efforts.
Thanks for always thinking of ways to get the most value for our media relations dollar. Talking about Toys for Tots on KARE 11 was a definite highlight!
Having a successful [Republican National] convention was a result of clear communication. Goff Public helped us get the information out that eliminated confusion about what people could do, where they could go, or how we would maintain public safety. Goff Public was a key partner from planning the convention through the last press conference.
Goff Public’s team saw an opportunity for us to expand our media relations efforts to also include social media. Thanks to their initiative, we have been able to accomplish our goals more efficiently.
Goff Public helps the Mille Lacs Band with everything from legislative testimony to talking points when a crisis hits to PowerPoints on American Indian law. When Goff Public helps me, it gives me peace of mind that I’m prepared.
Goff Public was instrumental in helping us launch a coordinated grassroots awareness campaign using a variety of channels. Their social media savvy helped us navigate these new technologies, reach out to hundreds of supporters, and inform the public of the benefits of high-speed rail.
Flint Hills Resources’ products and educational programs reach the entire state. With Goff Public’s media relations help, we make sure that our messages also have a broad reach.
Goff Public did an absolutely superb job proofing our website! I have great appreciation for those who have mastered language and grammar. Goff Public team members obviously have.
Goff Public’s media team has been crucial in helping us effectively communicate with both Twin Cities and Greater Minnesota media outlets about the MinnCan Project. They are able to anticipate media questions and articulate how the project will benefit Minnesotans throughout the state.
I love having a team with so much experience in media relations and crisis communications at my fingertips. Their advice helps Grand Casino make the most out of media opportunities.
We worked with Goff Public to create a video that supports our smoking cessation program. Goff Public helped us frame our important messages in a manner respectful to our Ojibwe culture and traditions. It was a pleasure to work with such a knowledgeable, professional and efficient team.
Goff Public’s quick and accurate research and recommendations have helped us transform our communications methods and allow us to better communicate with our members.
Facebook’s decision to buy Instagram in April was more than just another tech-focused, media-hyped story about people making a lot of money selling a trendy product. According to technology experts, the purchase officially marked the end of the Web 2.0 era and the start of something new – the age of mobile.
What this really means is the official recognition of a new reality: people now spend more time using mobile apps (94 minutes per day) than they do browsing the Internet on their smartphones or tablets (72 minutes per day).
If the ground below you did not shake, don’t worry. The announcement of a new era usually lags behind the reality of what’s already happening. How we use technology, share information, and connect with others continues to change.
Facebook’s Instagram purchase helps define the scale of change. Instagram started because the iPhone redefined how we use mobile devices by making it possible to create an application that works on a phone. Kevin Systrom and his Instagram team developed an iPhone app that created a better way to take, stylize and share millions of photos. The less-than-two-year-old company had 14 employees when it was bought by Facebook for $1 billion.
Buying Instagram gives Facebook access to millions of people who have left laptops and desktops for tablets and handheld devices. The speed and scale of change is pretty dramatic:
From the business and industry perspective, the move to mobile web use is creating major challenges for “veteran” companies like Facebook and Google that must continue finding new ways to dominate social media and search engine markets.
What the “age of mobile” means to the rest of us
As challenging as it may be to keep up with technology changes, they make having a communications plan in place even more important. The rise of mobile technology does not mean you need to throw out your communications plan and start over, but it most likely means that you need to update your plan to reflect the new technology trends.
To be effective, your communications plan must take into account how people consume your message. You may have strong messaging, but if it takes too long to read the message, if the photo takes too long to load, or if your website requires too many clicks to find your message, you may not accomplish your goals.
Despite the changes in technology, being a smart and effective communicator will never be obsolete.
May starts another “important” television news “sweeps” month. Check out the notable headlines from last month and what’s coming next in the media landscape.
Ponzi Petters breaks his silence
Until Berne Madoff was caught, Tom Petters was one of the more ambitious Ponzi schemers in quite a while. Before Petters was convicted of a massive fraud, he was a very visible business leader in Minnesota. He had been silent since April 2010 when he was sentenced to 50 years in prison, and he had turned down all interview requests from reporters – until now. After almost a year of trying to persuade Petters to talk, Dale Kurschner, the editor of Twin Cities Business magazine, traveled to a Kansas penitentiary for a five-hour face-to-face interview with inmate #14170-041. The result is a compelling 14-page story in the May issue of Twin Cities Business.
Police departments use Twitter and YouTube to reach public audience
For decades newsrooms have depended on crime reports to fill pages and newscasts. Dealing with reporters and photographers at crime and accident scenes was part of the job for law enforcement because they needed the media to help get the information to the public. The police had what reporters wanted – easy-to-cover stories that got people talking.
Social media may be changing the relationship between law enforcement and media organizations. Police departments around the country have recently started getting savvier with social media and using the online tools to share public safety alerts with citizens. For instance, last month Oakland police used Twitter to alert and provide details to citizens about the shooting at California’s Oikos University.
In the March update, we shared a story about the Memphis police department starting self-produced newscasts; it didn’t take long for Minnesota agencies to follow suit. Last week, the Minneapolis police department launched its own YouTube channel to share information and build trust and transparency with a widespread audience.
Sweeps month brings sensationalized reporting
During May, get ready for television news stories to be advertised and covered with a heightened sense of importance. From flying carp to exclusive interviews, the four major Twin Cities news stations are going to try to do everything possible to get us to watch their newscasts. That’s because it is a sweeps month – one of the four key months out of the year when Nielsen Company measures and publicizes the number of people who watch each newscast. While many of us can look at our own Facebook or Google analytic data to see who likes us, television newscasts still have to take the month-long ratings periods very seriously, since it has a significant impact on future advertising revenue.
During a sweeps month, news stations usually pull every trick out of their hats in hopes of drawing more viewers, so get ready to see more in-depth, sensationalized investigative stories that are heavily advertised. We will let you know when the results are released and when the level of hype has returned to normal.
“Live-tweeting” historic events
Go on Facebook or Twitter during news, pop culture, or sports events and you can almost experience what’s happening from your own couch. People are constantly updating scores, sharing opinions, or just being snarky about what someone is wearing. It is a way for people to share real-time information as it happens.
Some creative people in Los Angeles are trying to see if a different twist will work with events that have already happened. KNBC, a Los Angeles-based NBC-owned station, recently commemorated the 20th anniversary of the L.A. riots by live-tweeting information that already happened from Twitter account @RealTimeLARiots. Their inspiration came from other Twitter accounts set up to pay homage to historic events such as World War II (@RealTimeWWII) and Titanic (@TitanicRealTime). Will live-tweeting past events become the latest trend in the Twittersphere?
We wouldn’t be surprised to see a live-tweeted recap for the 20th anniversary of the Mall of America opening.
To commemorate Goff Public’s 45-year anniversary, today we are unveiling “Celebrating 45 Years of Communications Excellence,” a five-minute video that explores the fabric of our firm. From explaining the services that we provide for clients to describing the recent changes within the public relations and public affairs sectors to capturing the people and personalities inside our company, this video brings the Goff Public legacy to life.
We invite you to watch the video below and get to know Goff Public a little better.
