Goff Public helped launch and manage a coalition that succeeded in winning Congressional approval for a much-needed bridge less than a year after it began.
Goff Public helped develop the Coalition for the St. Croix River Crossing, an alliance of local elected officials, labor, business, and community members from Minnesota and Wisconsin who built support for a new bridge across the St. Croix River near Stillwater.
Goff Public helped coalition leaders create and execute an integrated communications plan to support efforts by Minnesota and Wisconsin elected officials to secure Congressional approval for the complex project. Further, we helped the coalition create key messages and communication materials with clear and consistent information, develop and manage a user-friendly website and social media tools, and coordinate ongoing media relations.
In less than a year, the coalition gained thousands of supporters and helped secure unprecedented bipartisan Congressional support for the St. Croix Crossing to allow a nationally significant project that had been stalled by opposition to move forward.