Call us: 651-292-8062


Blue Cross Blue Shield of Minnesota

To enhance its presence in the state legislative process, Blue Cross wanted its 3,000-plus employees to be as aware of state politics and government as possible. The challenges were to develop an employee-driven program, maintain its momentum, and come up with creative events and activities that would draw crowds.

Exceptional results

Goff Public helped develop and implement CitizenBlue, an employee-operated program that educates Blue Cross employees about politics and government. CitizenBlue is an award-winning program with more than 700 members and regular well-attended events with political figures and candidates. In 2010 CitizenBlue celebrated its 10-year anniversary. For the anniversary celebration, Goff Public helped create a video that included highlights from past events and interviews with elected officials.

Blue Cross Blue Shield of Minnesota

    Call us: 651-292-8062
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