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Infographics – a visual way to easily display complex information – have generated a lot of buzz. After yielding nearly nine million results in a Google search, infographics have quickly become the latest trend in online marketing.
What is an infographic?
An infographic is a social content-sharing technique that illustrates complex information in a visually concise and artistic format using words and graphics. However, this new Web trend is derived from a concept that started centuries ago. In fact the earliest forms of infographics could be traced back to cave paintings and Egyptian hieroglyphics.
Why are infographics staging a comeback? They aren’t. The truth is infographics have never left. Maps, magazine articles, advertisements, signs, charts, and cartoons are all forms of infographics.
Infographics of today
Infographics have found their way online as a popular way to communicate information among content generators. They cut through the information overload by delivering information in an easy-to-understand format that is both succinct and aesthetically appealing. Even the weakest attention spans gravitate to the visual concept of infographics.
Infographics aren’t limited to online marketing. They can also be incorporated into traditional print materials such as flyers or brochures to add dimension.
Instead of writing multiple paragraphs crammed with numbers and other intricate details, you can use an infographic to share your story. For example, see how the following pieces of information connect to create an infographic.
Nearly 80% of the human brain is wired solely to understand and recall visual data. Approximately 65% of people are visual learners. The human brain processes visual information nearly 60,000 times faster than text.