Services

Our team of strategy experts has decades of policy, political and communications experience.  We work with clients to create results-oriented strategies that reflect short- and long-term goals.  Our ongoing counsel ensures that our clients’ efforts stay true to these goals and evolve as the situation and public attitudes change.

The Goff Public media team helps clients effectively integrate media relations into their communications efforts.  Our experts identify stories and frame them in compelling ways.  We draw on strong relationships with reporters and editors to place clients’ stories in the right media outlets at the right time.

It is our business to stay on the forefront of trends and practices in the fast-paced media industry.  We are our clients’ eyes and ears, and can let them know when people are talking about them or when emerging stories may pose risks or create opportunities.

Social media has transformed how companies communicate with their key audiences and engage supporters.  Organizations that ignore social media risk losing control of their reputations, while those that use it strategically enhance their communications efforts.  Goff Public plans, executes and manages coordinated and engaging social media campaigns that incorporate a variety of platforms, including blogs, Facebook, Twitter, YouTube, Instagram, Pinterest, and other channels.

Goff Public helps organizations become more effective – and less intimidated – when working with the media.  Goff Public employees who perform media training have extensive experience as reporters and in television newsrooms.

During media training sessions, Goff Public experts provide a grounded understanding of the media, including:

• Overview of the media, customized to our client’s location and/or industry
• Analysis of social media’s impact on the news industry
• Overview of social media tools
• Information about reporters’ motivations and expectations
• Interview tips, preparation and training
• On-camera interview practice and feedback
• Protocol for handling media calls
• Strategies for crisis mitigation

Our team anticipates how policymakers think and make decisions, builds relationships with thought leaders, and identifies opponents and their arguments.  This helps our clients navigate or modify national, state and local policies and regulations.  Because of our understanding of how public input affects the political decision-making process, our highly successful government relations practice also translates into more effective communications campaigns.

An organization will be measured as much by its response to an emergency than by the emergency itself.  We help our clients build a communications component into their crisis management plans.

When a crisis strikes, the media may begin calling within minutes.   We help assemble an internal crisis team, quickly craft an accurate and appropriate response, keep the media updated, monitor the coverage, and let key audiences know how our client has addressed the situation.

Issues ranging from nationwide controversies to neighborhood disputes can often be influenced by coalitions that support a common cause.  Goff Public helps clients build coalitions and mobilize employees, supporters, community members, or voters at the grassroots level through a variety of coordinated tactics including social media, e-mail communications, rallies and other events, and more.  At the grasstops level, we build support and relationships with local leaders – from city council members to influential business leaders – to help our clients achieve their objectives.

Without community goodwill, even a strong organization can see its project stalled, reputation damaged, or bottom line reduced.  Goff Public helps clients assess the diverse needs and concerns of communities that impact their organizations, identify opportunities to educate and communicate with community members, and nurture and maintain strong relationships far beyond the time of their immediate concern.

An organization’s employees or members can be its best ambassadors.  By educating these internal audiences about the organization’s vision and their important role in its success, we help our clients mobilize their employees and members to deliver key messages to the public, policymakers, and other important audiences.

Whether clients are preparing for a Presidential visit, a groundbreaking ceremony, or a 15-person meeting, Goff Public helps clients with any or every part of the event.  We provide creative ideas, detailed prep work, and writing and media relations support to achieve the results – and lasting impressions – they want.

Because people have access to more information than ever before, effective communication must be concise and compelling.  From speeches to annual reports to legislative testimony, our experts write, edit and provide the research needed to strengthen our clients’ messages.

Goff Public works with clients to organize information and develop compelling presentations that fit the audience and make an impact.  We create multimedia presentations, draft key messages, write speeches, and everything in between.  Our expertise ensures that our clients’ public messages perfectly complement their organizations’ cultures and goals.

Goff Public creates newsletters, brochures, Prezi presentations, and other print and electronic communications tools that enhance our clients’ identities and communicate their messages through effective design and photography.  Whether clients want a new look or to adhere to the organization’s brand standards, our finished products are creative and easy to consume.

With YouTube as the second largest search engine in the world, consumers, policymakers, and others increasingly engage with organizations through video.

Goff Public has extensive experience producing videos, from writing scripts to filming on location to editing the final product.  We help our clients tell succinct and interesting stories and package them in ways that bring their information to life with personality and authenticity.

Websites are the digital public face of organizations and causes.  A mobile-friendly, up-to-date, and visually engaging website is a critical part of every organization’s success.

Goff Public manages website projects from start to finish, ensuring that the website meets our clients’ goals, timeline and budget.  In addition, we can manage the website’s content and regularly update information, or we can provide content management training so that you can update the website easily in-house.