Goff Public helps organizations become more effective – and less intimidated – when working with the media. Goff Public employees who perform media training have extensive experience as reporters and in television newsrooms.
During media training sessions, Goff Public experts provide a grounded understanding of the media, including:
- Overview of the media, customized to our client’s location and/or industry
- Analysis of social media’s impact on the news industry
- Overview of social media tools
- Information about reporters’ motivations and expectations
- Interview tips, preparation and training
- On-camera interview practice and feedback
- Protocol for handling media calls
- Strategies for crisis mitigation
