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Tag Archives: Burger King

Rock Head PR Move: Insult King
March 14, 2011

Minnesota-based Pillsbury’s management of Burger King during the 1970s and 1980s was criticized for having unfocused marketing and losing market share.  But at least Pillsbury never insulted customers, employees and shareholders. Bernardo Hees, the new chief executive officer of Burger King, did just that while speaking to students at the University of Chicago. While reminiscing [...]

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