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The 2012 Summer Olympics may be the 30th time the world event has taken place, but this year organizers are calling the event the first-ever “social” Olympic Games. Although many of us can’t remember communicating without Facebook or Twitter, just four short years ago during the 2008 Beijing Olympics Facebook only had 100 million users, [...]
The 2012 London Olympics are expected to set record-level social media engagement between the media, spectators and athletes. However, the level of connectedness between these groups can open up its own can of worms – including a higher level of scrutiny over the information being shared. The opening ceremony hasn’t even begun and already trouble [...]