Q&A with Ruben Rosario, award-winning columnist for the Pioneer Press Recently, Goff Public interviewed Ruben Rosario, the popular columnist for the Pioneer Press.  Since starting his column 16 years ago, Ruben has written thousands of memorable stories about remarkable Minnesotans – including himself. Tell us about your career prior to arriving at the Pioneer Press. [...]

Border battle produces Super Bowl-like ratings Most Minnesotans who had their TV sets on between 3:25 and 7:00 p.m. on December 30 were watching the Vikings squeeze into the playoffs by beating division rival Green Bay.  According to a Tweet by KSTP’s Darren Wolfson, adults ages 25-54 got a 35.0 rating and an 81 share.  [...]

Local paper competes with TV news for election night audience Election night used to be an event dominated by television stations that brought anchors and crews to local hotel ballrooms to wait for victory or concession speeches.  Now it’s more than just the TV stations that provide comprehensive coverage in real time with a host, [...]

Political ad spending heats up Minnesota may not be a battleground state in the Presidential election, but we have our fair share of heavily contested congressional races – not to mention two highly contentious constitutional amendments.  In case you haven’t noticed, this means that our airwaves have been filled to the brim with political advertising.  [...]

Newspaper editorial board endorsements have been a campaign season tradition for decades.  Prior to the Internet, people got most of their information about candidates running for office from newspapers.  This made editorial board endorsements extremely influential.  But now that information about candidates is just a click away, the impact of these endorsements has waned. Newspaper [...]

Twin Cities takes bronze in Olympics viewing Athletes were not the only ones breaking records during the 2012 Olympics.  The games this year set several broadcasting records, including the largest amount of aired television coverage, and were heavily touted as “the first social games,” which refers to the fact that social media platforms played a [...]

After posting our monthly media blog earlier today, we received a response from Chris Clonts, the managing editor of the Pioneer Press, clarifying the reason for merging the local section with general news and addressing the overall direction the paper is taking.  We thank Chris for sharing this information with us and for giving us permission [...]

Twitter fun aids Duluth Severe weather is the holy grail of reporting in the Twin Cities, so it’s no surprise that news organizations covered every angle of the Duluth floods last week.  But the story that rose to the top was not about the disastrous effects of the heavy rain; it was about Feisty, the [...]

From local news outlets using Pinterest to an unexpected new media darling, here are some of the stories behind the stories that captured our attention this month. Clear Channel discontinues “total traffic” reports Twin Cities drivers may be surprised when they don’t hear Kirsten Klein’s friendly voice giving the metro traffic report during their morning [...]

Congratulations to the 13 graduate students in the public safety administration program at the Minneapolis campus of Saint Mary’s University who released a study that’s generating tons of interest.  The students spent more than 700 hours compiling data to conclude that technology inside police squad cars has contributed to a growing number of car crashes [...]