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The 2012 London Olympics are expected to set record-level social media engagement between the media, spectators and athletes. However, the level of connectedness between these groups can open up its own can of worms – including a higher level of scrutiny over the information being shared. The opening ceremony hasn’t even begun and already trouble [...]
WIBW-TV employees panicked last weekend when it appeared that the Topeka, Kansas, CBS-affiliate’s Facebook page had been hacked. A series of messages were posted on the page that criticized Topeka and praised the city’s rival, Manhattan. The station quickly discovered that the “hacker” was the general manager, who had mistakenly posted on the WIBW Facebook [...]
The ability to defend itself amid criticism is an important trait for any company, just ask Whole Foods. The grocer demonstrated an inability to stand its ground in its latest marketing campaign, and now finds itself in the middle of an “organic crisis.” The Texas-based grocery chain wanted to attract more Muslim customers, so it [...]
Events designed to gain media attention for a new product or service are not new. But, as Lada Granta knows too well, these media events work better when things go as planned. Lada Granta makes what may be Europe’s cheapest car, starting at $7,800. The Russian auto company wanted to get some attention for its [...]
U.S. Senator Jon Kyl from Arizona gave a speech on the Senate floor recently in which he said, “If you want an abortion, you go to Planned Parenthood, and that’s well over 90% of what Planned Parenthood does.” But Kyl was wrong. Really wrong. According to Politifact, “Planned Parenthood says the statistics are dramatically different [...]
Owen Conflenti, an anchor at KPRC-TV in Houston, just learned that HD cameras catch a wider view than he thought. Owen’s boss, Deborah Collura (who is also a former KSTP-TV news director), had “no comment.” Some rock head moves speak for themselves. Read more here. Update: Rock Head repents After blossoming from a regular TV [...]