Yes, there are few things more predictable than making predictions for the New Year – from economic forecasting to sports prognostications to fashion trends to celebrity “dead pool” games.  Cliché or not, they can be fun. But often they serve a serious purpose too.  In the public relations and public affairs worlds, we at Goff [...]

Congratulations to Goff Public’s Chief Operating Officer Jennifer Hellman on being named a 2012 “Top 25 Woman to Watch” by the Minneapolis/St. Paul Business Journal.  According to the Business Journal, women are selected for their “professional achievements, leadership qualities, drive, and their potential to be in the spotlight for years to come.” Jennifer has been [...]

To commemorate Goff Public’s 45-year anniversary, today we are unveiling “Celebrating 45 Years of Communications Excellence,” a five-minute video that explores the fabric of our firm.  From explaining the services that we provide for clients to describing the recent changes within the public relations and public affairs sectors to capturing the people and personalities inside [...]

Infographics – a visual way to easily display complex information – have generated a lot of buzz.  After yielding nearly nine million results in a Google search, infographics have quickly become the latest trend in online marketing. What is an infographic? An infographic is a social content-sharing technique that illustrates complex information in a visually [...]

Recently Google opened up its social network, Google+, to brands, companies and organizations.  Since the launch, there has been a lot of chatter about what this means for businesses and other social media competitors such as Facebook. The current social media landscape includes a range of sites that have established their own niche and built [...]

Saint Paul Mayor Chris Coleman has proclaimed Wednesday, November 9, as Bob Goff Day in recognition and appreciation of Bob’s advances in the communications profession and his commitment to the city of Saint Paul. Forty-five years ago today Bob cofounded Coleman and Goff Advertising, now known as Goff Public, with business partner Nick Coleman, who [...]

What do Ellen DeGeneres and Demi Lovato have in common with Goff Public?  We all support PACER’s National Bullying Prevention Center.  This fall we took on the PACER Center as a pro bono client to assist with media relations during October’s National Bullying Prevention Month.  Goff Public helped generate more than 50 local and national [...]

Steven J. Baum is the largest law firm in New York representing banks and mortgage lenders.  The firm helps these lenders foreclose on homeowners and evict people from their homes. Last year, the firm’s annual Halloween party had a foreclosure theme.  Employees dressed as homeless people and decorated the office to look like a mock [...]

Many companies rely on dozens of social media accounts to reach different audiences.  Maintaining a regular presence on all of these channels can be time-consuming and challenging.  Some companies have linked their accounts so that a post to one account will automatically be posted to the other accounts. While linking your social media accounts is [...]

It’s okay for reporters to have opinions.  But to voice them while covering a story is a big no-no.  While covering Occupy Portland, KPTV reporter Jamie Wilson told a group of demonstrators that she empathizes with their ideas about economic injustice.  Even worse, Wilson shared her beliefs while the camera was rolling, and the video [...]