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Tag Archives: Rock Head PR Moves

PR Rock Head Award: Wedded waste
January 5, 2012

Priscilla of Boston, a high-end bridal boutique that recently went out of business, found itself in PR trouble this week after photos of an Edina store employee destroying thousands of dollars worth of wedding gowns surfaced.  In accordance with company policy, the boutique’s unsold designer wedding gowns were sprayed with red paint and thrown away [...]

Rock Head of the Year Award
December 21, 2011

The 2011 Rock Head of the Year Award goes to the Steven J. Baum law firm in New York, which recently closed its doors after a scandal of Halloween proportions. In October, the law firm came under fire after photos of a foreclosure-themed Halloween party surfaced in the New York Times.  For the party, employees [...]

PR Rock Head Award: Newsroom Grinch
December 5, 2011

While most adults don’t believe in Santa, they still have the goodness in their hearts to keep their kids’ dreams of Santa alive.  Robin Robinson has a different approach.  The FOX Chicago news anchor couldn’t keep her disbelief to herself when she irritably told viewers “there is no Santa” during a story about how shopping [...]

PR Rock Head Award: Halloween no-no
October 31, 2011

Steven J. Baum is the largest law firm in New York representing banks and mortgage lenders.  The firm helps these lenders foreclose on homeowners and evict people from their homes. Last year, the firm’s annual Halloween party had a foreclosure theme.  Employees dressed as homeless people and decorated the office to look like a mock [...]

PR Rock Head Award: Loose-lipped reporter
October 17, 2011

It’s okay for reporters to have opinions.  But to voice them while covering a story is a big no-no.  While covering Occupy Portland, KPTV reporter Jamie Wilson told a group of demonstrators that she empathizes with their ideas about economic injustice.  Even worse, Wilson shared her beliefs while the camera was rolling, and the video [...]

PR Rock Head Award: Mocha maniac
September 29, 2011

Sure every office has a mocha maniac, but have you ever seen a caffeine fiend threaten expulsion over an incomplete cup of joe? Keith Zakheim, CEO of Beckerman Public Relations in New Jersey, made headlines after a menacing e-mail he sent to his employees leaked to the media.  The angry e-mail was sent after Zakheim [...]

Rock Head PR Move: Insult King
March 14, 2011

Minnesota-based Pillsbury’s management of Burger King during the 1970s and 1980s was criticized for having unfocused marketing and losing market share.  But at least Pillsbury never insulted customers, employees and shareholders. Bernardo Hees, the new chief executive officer of Burger King, did just that while speaking to students at the University of Chicago. While reminiscing [...]

Rock Head Hoosier
February 24, 2011

Former Indiana Assistant Attorney General Jeff Cox might wish today that Twitter had a seven second delay. This neat little feature gives most radio producers seven seconds to stop something that was just said by a caller or someone in the studio from getting sent to the transmitter.  It has saved many stations and on-air [...]

Rock Head PR Move: Proofing nightmare
September 21, 2010

An advertiser’s worst nightmare hit South Bend, Indiana, when a billboard promoting the city’s public schools urged people to look at the “15 best things about our pubic schools.” The oversight of mistaking “pubic” for “public” is even worse when it’s written in three-foot-tall letters near a busy intersection and for an educational institution. A [...]

Rock Head PR Move: Via-bomb
July 21, 2010

Even if you’re one of the most powerful media tycoons in the world, you can’t pressure a reporter via voicemail to divulge his source and expect any good PR to come of it. Viacom czar Sumner Redstone is being haunted in today’s headlines by a voicemail recording of him telling a reporter to divulge the [...]

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