KSTP story inspires change during sweeps month For television news, May is a ratings month.  This means that stations typically air highly publicized investigative pieces to draw as many viewers as possible.  While Twin Cities stations filed a number of reports that caught our eye, a certain KSTP story stood out above the rest. Donald [...]

Television news stations are increasingly turning to Skype and other online video software when conducting off-site interviews.  Although I have only been out of the television news business for four years, this is something I never even considered doing as a reporter.  Back then, when interviewee accessibility was an issue, we recorded a phone interview [...]

It’s almost the beginning of a new year, which means it is time once again to predict what might happen in the media world here in Arbitron market #16 – also known as the Twin Cities. Change will remain in the air in 2012 for both traditional and new media.  Media companies face content and [...]

While most adults don’t believe in Santa, they still have the goodness in their hearts to keep their kids’ dreams of Santa alive.  Robin Robinson has a different approach.  The FOX Chicago news anchor couldn’t keep her disbelief to herself when she irritably told viewers “there is no Santa” during a story about how shopping [...]

Every day millions of Americans stop at McDonald’s to get coffee, hamburgers, French fries, or an entire meal.  In addition to filling our stomachs, McDonald’s may soon be entertaining us with McTV – the new McDonald’s channel which is another source of information that could further change how content is distributed. McDonald’s is currently testing [...]

Goff Public often tells its clients that repeating themselves can be a good thing.  Using the same information in different ways in a variety of materials helps them reach more people. The media capitalized on this concept as the Internet became more sophisticated.  Rather than printing or airing a story once, each story can live [...]