Coordinating lobbying efforts in numerous states – all with different laws, challenges, and legislative schedules – is complicated. The Goff Public team is well-organized and consistently delivers the results we need.
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I still remember seeing my first PowerPoint presentation. It was in the mid-1990s, and it was the best presentation I had ever seen in my life. My mind, which was accustomed to chalkboards and overhead projectors, was astounded by the visual stimuli. The colors, images, and transitions made me gaze at the screen like a southerner watching snow fall for the first time. Since that day, almost every presentation I have given has been a PowerPoint. As one might imagine, 15 years of slides and bullet points can get a little old.
Lately, Goff Public has started using Prezi, a multimedia presentation program that makes PowerPoint seem rigid and predictable. Prezi, the zooming presentation editor, is an online program that uses a single page, infinite in size, instead of traditional slides. Text, images and videos are placed on the page and presenters create a “path” from one element to another, causing the screen to shift, swing and zoom with each click of the mouse. While difficult to describe, Prezi’s usability is quite the contrary.
We help clients develop all types of presentations. Our goal, as with any presentation, is to create engaging presentations that capture the audience’s attention and convey the client’s key messages in memorable ways. While PowerPoint is still effective in many situations, the Prezis we have created are making people’s eyes light up in ways PowerPoint has failed to do in many years.
If this is the first time you have heard about Prezi, it probably won’t be your last. While PowerPoint is by no means dead in the water, Prezi is a viable competitor that is changing the landscape of visual aids. Don’t be surprised if we start seeing a widespread shift in how presentations are given.
This column originally appeared on the Minnesota Public Relations Blog.